A Lanyard with a Video Book attached is the perfect idea for concerts. The Video Book can be designed to look like a backstage pass. There could be different designs on the outside of the backstage pass signifying different levels of access. You can also add different videos on the Video Books to cause interest and excitement between the customers. For example, there could be a unique message at the end of one of the Video Books, indicating one winner. Each Video Book lanyard-wearer would be encouraged to watch the video to its completion in order to find out if they are the lucky backstage pass winner.